Resurrecting Free Play in Young Children

The importance of children being allowed to engage in free unstructured play time is often overlooked in our busy and over-scheduled lives. In response to the obesity epidemic we are facing there is a push for exercise and increased activity in children but the authors of this research paper felt that changing the focus of…

Influenza: Marketing Vaccine by Marketing Disease

Marketing of the flu vaccine is at a fever (sorry couldn’t help myself) pitch across the country. It’s harder to not get a flu shot than it is to get one at this point. Just try walking into a pharmacy without bumping into someone eagerly trying to stick you with a life saving syringe full…